The Rise of Male Spas

The men’s grooming industry had been a little quiet until 2015, when a sudden surge in men’s grooming products hit and revolutionised the beauty industry. Market leaders announced sale increases of up to 300% in 2015 alone, which has simply continued to increase over the past two years.

Spas dedicated to the male market may have once been non-existent, but now, the rise of the male grooming industry has meant that there is a gap for spas to target males specifically, and that’s just what we’ve been doing. Here's what has changed and how the market has adapted to make room for this ever-growing trend:

Attitudes

The attitude towards spas in general used to be very old fashioned: that they were for women and women only. However, this is simply not true! As men have started to care more, or show they care more about their appearance, their skin and their grooming habits in recent years, many have discovered the plethora of benefits which can be had from a trip to the local spa. Whether visiting alone or with a group of friends, men have begun enjoying the pleasures of spas and experiencing the wide range of treatments on offer. 

One of the biggest aspects of this trend is, surprisingly, the rise of the beard. As it is a facial feature that needs to be well kept and groomed, this has been a key part in the rise of the metrosexual male, and therefore a key part of the rise of male spas!

Availability

The environment of spas, in general, has also changed. This has merged from being a female-friendly-only environment to that which is suitable for both male and female clients. Alongside this, some spas have even developed additional spaces in which they can tailor treatments specifically to men, giving them their own haven where they can enjoy the tranquillity and benefits offered by a spa. pamperbanana Metro Spa, expanded into this market a few years ago but more recently offering our pamperbananaman premises within the Metro Spa which has been tailored for the male market specifically, catering for men from all walks of life. The availability of treatments for men has massively increased over the past two years, meaning that you can now find the perfect male spa in Bristol in minutes!

Tailored Treatments and Packages

Again, this evolvement comes hand in hand with the availability of a male-friendly environment. The spas that are on board with the trend have begun to offer tailored treatments and packages to suit the needs of a man. These include a facial for men with beards, massages for the sporting man, and grooms packages to prepare the gents for their big wedding day. After all, men and women need to look after their skin equally as much to keep it looking and feeling healthy and youthful! At pamperbananaman, we offer our unique services which include a full range of grooming, relaxation and waxing treatments in a male-friendly, neutral environment.

If you’re looking for a massage, facial, advanced treatments or any other spa services in Bristol, why not get in touch and book today? Our simple online booking process will help you to book your treatment in minutes!